Where Vision, Design, and Outdoor Living Come Together
BellaFina Outdoors was created to help contractors and homeowners bring extraordinary outdoor spaces to life through premium products, expert guidance, and a one-of-a-kind Design Center experience.
Orange County's Outdoor Living Design Center
Located in Huntington Beach, BellaFina Outdoors is Orange County's destination for premium Fire Features, BBQs, Outdoor Kitchens, and Outdoor Living Solutions.
Our Design Center helps homeowners, contractors, and pool builders explore products, compare materials, and bring their outdoor vision to life with expert guidance and personalized support.
“Outdoor spaces should inspire connection, relaxation, and unforgettable memories. BellaFina was built to help contractors and homeowners bring those spaces to life with confidence.”
Michael Penilla
President & Founder
What Drives Us
At BellaFina, every decision we make is centered around creating a better experience for both contractors and homeowners. We believe outdoor projects should feel exciting—not overwhelming—and our goal is to simplify the journey from inspiration to installation.
Contractor Partnership
We work alongside contractors as an extension of their team, providing product expertise, design support, and a professional showroom experience that helps projects move forward more efficiently.
See It Before You Build It
Our design and visualization services help homeowners experience their future outdoor space before construction begins, creating greater confidence and better project outcomes.
Elevated Client Experience
From the moment clients walk through our doors, our goal is to make selections easier, inspire creativity, and transform decision-making into an enjoyable experience.
Why Clients Choose BellaFina
BellaFina goes beyond a traditional supplier or distributor—offering a dedicated Design Center experience that helps clients visualize, select, and plan outdoor projects with confidence.
Design Center Experience
Step into a hands-on showroom where clients explore finishes, layouts, and products in a setting built for confident decision-making.
Project Visualization Services
Help clients see the finished space before construction begins with design renderings and visualization tools that bring ideas to life.
Curated Premium Product Selection
Access premium brands and solutions carefully selected for quality, performance, and lasting design appeal.
Contractor-Focused Support
Work with a team that understands the needs of builders, designers, and outdoor living professionals at every stage of a project.
One Destination for Outdoor Living Solutions
From outdoor kitchens and fire features to pool finishes and patio covers—find everything needed for a complete backyard transformation in one place.
Meet The Team
The BellaFina team combines industry expertise, design insight, and a passion for exceptional customer experiences to help bring outdoor visions to life.
Michael Penilla
President & Founder
With decades of experience in outdoor living, Michael founded BellaFina with a vision to create a Design Center that helps contractors and homeowners simplify selections and create extraordinary outdoor spaces.
Luz Carri
Director of Operations
Drawing on years of experience in brand development, marketing, and business operations, Luz helps drive the growth and evolution of BellaFina Outdoors. She oversees customer experience, operational strategy, and business development initiatives while working to create a design center experience that inspires confidence, fosters collaboration, and supports successful project outcomes for contractors and homeowners.
Daniela Martinez
Lead Designer
As Lead Designer at BellaFina Outdoors, Daniela oversees the design experience from concept through project planning. Drawing on her background in landscape architecture and environmental design, she creates thoughtfully curated outdoor spaces that balance aesthetics, functionality, and lifestyle. Her collaborative approach helps contractors and homeowners confidently transform ideas into exceptional outdoor environments.
Bella Feinstein
Showroom & Operations Assistant
With a background in Architecture from Oxford Brookes University, Bella helps contractors and homeowners navigate product selections, design considerations, and project planning. Her passion for design and customer service helps create a seamless and welcoming BellaFina experience from consultation through project development.
Brianna Gamez
Showroom & Operations Assistant
Currently pursuing her Master's in Landscape Architecture, Brianna brings a thoughtful blend of creativity and technical design expertise to the BellaFina team. She supports clients through the design process, helping create outdoor living spaces that balance functionality, aesthetics, and individual project goals.
Our Trusted Partners
Experience BellaFina For Yourself
Explore premium outdoor living products, discover innovative design solutions, and experience a better way to plan your next project. Whether you're a contractor working with clients or a homeowner creating your dream backyard, our team is ready to help bring your vision to life.
Schedule Your Design Center Visit